Our Story_

Sama Creatives was founded by Emilie Sandy and Karl Marsden, bringing together expertise in photography, film, design and production.

After more than two decades working across their respective disciplines, Emilie and Karl established Sama as a creative studio specialising in concept-led visual storytelling. Combining strategic thinking, visual design and production expertise, they work collaboratively to develop projects from initial idea through to delivery.

Working across design, photography, film, exhibitions and public engagement, Sama creates meaningful experiences that connect people to stories, culture and place.

One of the studio's flagship projects is SHE_SEES, developed in partnership with Lloyd's Register Foundation. Through photography, storytelling and public engagement, the project celebrates the diverse experiences and achievements of women connected to the maritime sector while amplifying voices that have historically been underrepresented.

In recognition of its impact, SHE_SEES received the Personality of the Year Award at the 2025 Seahorse Journalism Awards.

What We Do_

• Creative Direction & Production

• Brand & Visual Identity

• Photography & Film

• Exhibition & Spatial Storytelling

• Heritage & Cultural Projects

• Creative Consultancy & Strategy

Founders_

Emilie Sandy

Co-Founder, Creative Director & Producer

Photographer, filmmaker and visual storyteller specialising in concept-led projects that bring together creative direction, production and public engagement.

Karl Marsden

Co-Founder, Creative Director & Producer

Designer, creative strategist and visual communicator specialising in branding, visual identity, production and experience design across print, digital and spatial environments.